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Nectr CRM System

Energy Retailer · CRM Redesign

Nectr CRM System

Role

Lead UX Designer

Tools

Adobe XD

Year

2023

Client

Nectr Energy

Overview

Nectr is an Australian energy retailer undergoing a full brand refresh. As the lead UX designer, I was responsible for redesigning the internal CRM system to align with the new brand guidelines while dramatically improving usability for customer service teams.

Problem

The existing CRM was visually outdated and misaligned with the evolving Nectr brand. Customer service agents found it unintuitive, leading to slow resolution times and a frustrating daily workflow. The challenge was to modernise the experience without disrupting existing workflows.

Process
Outcome

A fully redesigned CRM interface that adheres to Nectr's new brand system — cleaner information hierarchy, improved navigation patterns, and a consistent visual language that empowers agents to work faster and more confidently.

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